Trips to the Dollar Tree are about to get more expensive

Dollar Tree will raise the price cap in its stores to $7 according to its fourth quarter earnings call earlier this month.

Dollar Tree is raising prices on several of its items -- again! Instead of $5 being the highest price point, it’ll now be $7!

Now before you blame inflation, the Dollar Tree CEO said that according to research, the store’s “fastest-growing demographic” earns a yearly salary that is “north of $125,000.” So this is a way to offer more to them. Some of the “higher end” items will include food, pet and personal care items, though not all items will be at the $7 price cap.

They’re also going to be closing about 600 Dollar Tree and Family Dollar Stores which will allow them to focus harder on the stores that remain open.

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