Making it look easy, a new balloon world record

Making it look easy, a new balloon world record NEW YORK, NY - NOVEMBER 22: People hand out balloons on 72nd street before the commencement of the 86th Annual Macy's Thanksgiving Day Parade on November 22, 2012 in New York. Macy's donated tickets and transportation to this year's Thanksgiving Day Parade to 5,000 people from neighborhoods hardest hit by Superstorm Sandy. (Photo by Andrew Kelly/Getty Images) (Andrew Kelly/Getty Images)
By Chris Centore

David Rush, a serial Guinness World Record breaker, partnered with first-time challenger Alex Gosch to take a shot at keeping five balloons in the air longer than anyone else.

Chris Centore

Chris Centore

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