Burger Wars 2026: CEOs face off after McDonald’s taste test fail

Burger Wars 2026: CEOs face off after McDonald’s taste test fail WASHINGTON,DC - MARCH 3: The McDonald's Big Arch is a new, limited-time burger launching in the United States on March 3, 2026. (Photo by Rey Lopez; food styling by Lisa Cherkasky/For The Washington Post via Getty Images) (The Washington Post/The Washington Post via Getty Im)

By Chris Centore

After McDonald’s CEO Chris Kempczinski faced online ridicule for looking “deeply uncomfortable” while eating his own company’s Big Arch burger, a new CEO challenge was born. Now, other fast-food heavyweights are stepping up to the plate to show him how it’s done, leading to some surprisingly hilarious content.