Kelly added that most tickets are now sent to mobile devices, meaning there will be many fewer printed tickets issued for the game at Mercedes-Benz Stadium.
The short turnaround between the Rose Bowl and the championship game had much to do with that, he said. “We distribute more than half of our tickets to schools,” he said. With only seven days to prepare tickets, there was less time for the schools to mail them to patrons. Digital tickets are a practical solution to that problem.
A side effect, said Kelly, is this will “minimize the counterfeit tickets and people getting taken advantage of.”
But with some ticket packages selling for tens of thousands of dollars, the temptation to take advantage of patrons will be strong.
Kelly said it is likely that scalpers will be selling printed tickets outside the stadium, but said, “I would be very, very cautious” about buying them. “I wouldn’t be buying one,” he added.