Hands On Atlanta
600 Means St
Atlanta, GA 30318
1:30 p.m. Thursday, May 2, 2013
Nonprofits spend considerable time reaching out to supporters via Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. About the presenter: Beth Kanter, co-author of the new book Measuring the Networked Nonprofit, will provide you with case studies of how nonprofits large and small measure the results of their social-media campaigns. She’ll explain how to determine the value of online social interactions, how to test the appeal of your messages, and how to use these measures to nimbly adjust your online approaches.
First 5 registrants get a free copy of Beth’s book
Social Media Marketing 0.00