What makes one business more desirable than another to a prospective buyer? Why is selling a business or passing a business to a family member often so difficult and costly? How does a CEO or owner know if the decisions he or she is making today are helping or hurting the potential for a successful exit? In this workshop, addresses The Growth Myth, which is the erroneous belief that if privately held company leaders can succeed in growing the business, they will then be successful at exiting the business. Combining nearly 20 years of direct experience, findings from national research involving nearly 450 Vistage members, and entertaining real world case studies and stories, the presenter covers: - The difference between growing a business and creating value - How to create transferable value (i.e. value that a buyer or successor can secure with little risk or cost after the owner’s exit) - The Seven Elements of Transferable Value and how to assess your business’s strengths and weaknesses in each Value to Members: Key takeaways from this interactive workshop include: - Understanding of three ways to maximize total business value at exit - A prioritized checklist for taking action in each of the Seven Elements of Transferable Value - Transferable Value benchmarks against similar businesses and Vistage membersEvent Page: http://www.metroatlantachamber.com/members-only/content/EventLink.aspx?id=555Organized by: Metro Atlanta Chamber235 Andrew Young International Blvd.Atlanta, GA 30303