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4 Marketing Mistakes That Can Get You in Legal Trouble

Advertising and marketing is regulated by federal law, and if you’re not on top of the regulations that apply to you, your ads could end up costing you more in fines than they bring in business....

Seniors Win in Small Business

What’s an encore entrepreneur? It might look a lot like you.

These are people who might be starting a business for the first time as they near retirement age. Or, you may be retired already...

Celebrating Our Heroes

When President Trump asked the members of his Administration to tell him about the American heroes we have encountered in our Cabinet roles, one family instantly came to mind.

Rob Leonardis...

Write an Executive Summary

Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the...

How to Develop and Use a Good Executive Summary

Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the...

The Importance of Market Positioning

It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has...

The Importance of Marketing Positioning

It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has...

Rethinking Insurance Coverage

Like most small businesses, you probably can’t self-insure (pay for losses out of pocket) because you can’t afford the risk for substantial financial exposure. You need insurance. But you may not...

No Business Credit? Here's a Simple Strategy to Get Credit and Conserve Cash Flow

If you plan to take out a loan for your business, buy equipment, open a business credit card – just about anything that requires borrowing money – having business credit is essential. But if you...

Christmas in July: Why You Should Plan Your Holiday Marketing Now

Put down the leftover hotdogs, sparklers, and souvenir American flags. Yes, summer has barely started—but if you’re a small business owner whose profitability depends on the holiday shopping...

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